I’ve had the chance to speak with many marketers at various points of their website redesign process, and one thing consistently stands out: it’s a huge, often overwhelming job. So it’s no wonder that the most popular reaction when taking on a redesign is “let’s not add anything else to the to-do list until we’re done here.” It’s seems like everything else stops during the redesign.
When a redesign and personalization initiative are on their roadmap, the majority of marketers I speak to go “heads-down” to complete the redesign first and then start on personalization afterwards. But it doesn’t always need to happen in that order. Here’s a look at the benefits of incorporating personalization within a redesign effort.
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