It’s that time again. We’re drawing a close to 2016, and getting ready for 2017, and as marketers, that means evaluating our strategies and planning ahead for our budgets and tactics for the new year. I’ve already written about how I expect 2017 to change SEO (and some of the highlights from 2016), but those analyses are extrinsically focused; they examine how search engines and overall trends are going to evolve.
Now, I’d like to take a look at how we all should evolve as search optimizers. Since the theme fits, let’s call these the seven New Year’s resolutions you should be making for your campaign in 2017:
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