Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
There is more demand for Responsive web design now than ever before! With mobile device sales on the rise, people want to be able to visit your website while they’re “on-the-go.”
Here are some advantages of responsive web design:
1 Higher Ranks in Google (SEO)
A responsive web design means higher rankings in Google search. When your site has one responsive design that scales to fit any device, you don’t need another version of your website that’s built just for mobile devices. With only one strategic URL, you strengthen your SEO.
*Google claims they will rank these responsive web sites higher.
2 Increased Sales and Revenue
For a business website the ultimate goal is receiving more traffic and leads which flows into increased sales and revenue. Now that we have only one version of the website – that’s responsive, we have successfully eliminated the need to design multiple version of the website. This gives us one single style sheet (CSS) for a consistent feel for the user experience. This means that anyone can comfortably view your website and stay longer, reading comfortably, from any device! The more consistent the user experience – the more sales you make!
3 Great User Experience
If your website already receives a good amount of traffic and revenue – think about the boost in revenue and traffic you’ll gain once you opt for a responsive design. Your website’s pages and blog posts will all see a rise in organic search traffic. Happy customers using your website leads to more sales and revenue once again!
4 Save money on mobile development
Imagine maintaining one website and not multiple. Yes, with one responsive design it can be that much easier and of course faster making changes and building new pages. Companies could save a significant amount of time and money once again on a responsive web site design. It really is that crucial saving time on design – think of all the time you could put into building campaigns and creating new content for your blog etc. It simply amazes me how powerful a single responsive theme is for business.
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