Why You Need a Mobile Friendly Website?

Any business that is on the Internet should be accessed from available iDevices because of ease of accessibility and business synchronization. Whenever you hire any web development company, make sure they design a mobile or smart device-friendly website or variant too. It’s been proved and analyzed that most of the traffic comes through smartphones and other smart devices like iPads, tablets, etc. Do you know in May 2015 Google confirmed that “mobile search” (smartphones + tablets) had surpassed traditional desktop search for the first time in history? Google stated that there are more Google searches took place on smartphone or mobile devices than on desktop computers in 10 countries including the US and Asian country Japan.

In 2016, the percentage of mobile search has gone a tipping point and that momentum will not be denied. Small businesses and entrepreneurs now have to become mobile-friendly to be in competition & in business, as the large majority of online searches are coming from mobile-friendly or portable devices. Google is leading the charge for a “better mobile search experience” creating business awareness and website owners to take action on the same.

These are the top reasons why your website should be mobile or smart-device-friendly:

  1. Google has 2 different search indexes for Mobile or smart devices as well as for the Desktop search. This means Google follows 2 standards in the search for similar keywords. So, you should ask your website optimizer or web development team to maintain this accordingly. Google, as they have the benefit of the largest search volume and index records worldwide, gets to actively test its new technologies on the fly with live search data. How does it affect your business? It means your website should be mobile-friendly if you want to appear in search results today and in the future. Google has not announced this officially but you can see the rank variation for the same keywords on mobile & your desktops.
  2. The amount of search volume coming in for smart or mobile devices is more as compared to that on desktops.
  3. The amount of shopping time or bounce rate is lower on mobile devices as compared to that on desktops.
  4. Google may penalize it if you don’t have a mobile-friendly version. This is a fact as Google knows that you don’t need a computer to browse a website so if your website is accessible through computer only, you will be losing search engine credibility and hence it will be negative impact on your business keywords ranking.

What if you don’t have one? Don’t worry, contact us today to have an audit of your business website. We will let you know everything about it and will offer you the best advice to have your business in competition & ready for the search engines.

Contact Blaster Web Services for your Web Needs!

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