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BLASTER BLOG


Difference between a Cloud Hosting plan and a Virtual Private Server (VPS)

So what exactly is the difference between a Cloud Hosting plan and a Virtual Private Server (VPS) ? It’s a bit tricky because the term “cloud” has been widely over-used, misused and abused by many… However, all serious web-hosting providers will consider the difference like this: VPS Hosting A VPS is a virtual machine running on a single dedicated server. That servers is shared between a number of VPS virtual machines. It means that a part of the CPU time, a part of the RAM and a part of the disk space are allocated to your VPS.......

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Website design briefs: Be very careful what you ask for

Be careful what you ask for, is always sound advice. And when you’re briefing an agency to create a new website or ecommerce store you need to be extremely careful. The consequences, good and bad, of that briefing will stay with you for some time. The results of dodgy assumptions or the wrong focus can be costly to fix once you’ve discovered your expensive new site is a flop. Briefs typically go wrong for a very simple reason: they start off focusing in the wrong place. The list of requirements is usually framed......

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WHY YOU MIGHT BE USING KEYWORD RANKINGS IN ALL THE WRONG WAYS

WHY YOU MIGHT BE USING KEYWORD RANKINGS IN ALL THE WRONG WAYS Keyword rankings are not the be-all and end-all of performance indicators. In fact, rankings can paint a skewed picture of what’s really going on in your online marketing campaign. The theory is simple – you choose a phrase that represents your product or service, and then work to start ranking for those phrases.     What went wrong? Your plan failed because you started with the wrong goal. Rankings are just an indicator, not an end in and of themselves. When......

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How to Plan Better Content

How to Plan Better Content ·     CONTENT FIRST Avoid delayed and disorganized content by taking a “content first” approach. How? Get to know your client, their business and their objectives. The more time you spend doing this, the easier it will be to work out what content they need. Before you begin design, development or wire framing, help your client understand the true value of their content. Follow these steps: Content audit: lay everything out on the table. Audience research: get your head into the mindset of the crowd. Information architecture: develop......

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Do You Have a Mobile Friendly Website?

Do You Have a Mobile Friendly Website? How much time have you spent online today? Of that time, how much of it was via a mobile device like a smartphone or tablet? If you’re like many of us, it’s a lot. While mobile usage has skyrocketed in the last few years, many small businesses have been slow to build a mobile friendly website. I’m hoping that is about to change. Interesting Mobile Trends One-third of cell owners (33%) say that their phone is a smartphone (Source: Pew Research Center) In a 2013 retailer......

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Your Business and Internet Marketing

In the digital age, Internet marketing is more important than ever before. Many small businesses believe that they don’t need to market on the Internet because the majority of their customers are drawn by location. However, every business must use Internet marketing for one simple reason: because everyone else does. Particularly for a younger audience, not being on the Internet is tantamount to not existing. Even consumers searching for a local product or service will still check the web for a reputable local business first. The benefits of Internet marketing are vast,......

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As the name itself suggests- A landing page is a page that you want to drive your website’s visitor on. A landing page is also called a lead capture page or sometimes it’s called a conversion form. Well, the idea is to drive your visitors on a platform from where they can reach their destinations through some lucrative perk or offerings to them. If you are a software vendor then you probably can offer them free guide on software operations or some basic software/apps etc utilities to fulfill any need. If you......

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Logo design is not a rocket science that needs a lot of technicalities including subject matters & a lot of resources. However, it can not be considered a less creative and easy job. A logo is not only a picture or graphic design element but it overall speaks about your business and brand. If you are a startup or a new established online store or a service provider, you need to have a branding element at first place. We in our general life use emoticons and alike symbols to express our feelings......

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