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6 key steps to take before building a small business website

Before you get started on your next small business website, make sure you know how to make it a success with these tips. Whether you’re a small business owner looking to DIY your website, or a freelancer specializing in small business sites, taking these 6 steps can spell the difference between a business-revolutionizing success and an utter and complete mess. 1. Define your website’s goals The most important thing in communication is hearing what isn’t being said. Before you start placing the first pixel, both you and your client need to know......

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our company has decided to take the social media plunge and you’re tasked with creating a social media campaign. The only thing is that you’ve never formulated a social media strategy for your company before. Sure, your business has a Facebook and Twitter account that it occasionally posts on with an interesting industry article or to get the word out about a promotion, but that’s about the extent of it. You hear how your company needs to be present on social media, but you aren’t seeing the results that are everyone keeps claiming are......

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The development of a successful product begins with a solid foundation of planning. This foundation commonly takes the form of a Product Requirements Document (PRD) or User Stories – sometimes a combination – which are created during the product definition phase. On a high level, the purpose of product definition is to outline the product’s purpose, features, and functionalities. It will guide all facets of production, including but not limited to design, development, and quality assurance, so it needs to achieve particular goals: Map out features and requirements necessary to make the product successful Provide a foundation......

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The Designer’s 4 Step Guide to Securing WordPress

WordPress has become the world’s most popular CMS. Because it is so popular, this is even more of a reason to enhance WordPress security if you are using it for your website. Most people understand how to make their page itself secure, but if you are not focusing on the the security of your WordPress site by limiting access to important files and folders, then you are still at risk. To do this you will not be making any changes to WordPress itself, but rather altering how WordPress runs on a server and......

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How to Move Your Design Workflow to the Cloud

In an era where using the cloud has become something of the norm, it’s worthwhile to look at how this technology and way of working can be implemented into your design workflow to help improve the way in which you and your team work. As a designer, there are a number of aspects which have to considered separately in order to move your entire workflow to the cloud. From versioning to icons, and fonts to collaboration, moving your design workflow to the cloud can make substantial improvements to the way you work.......

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Why Every Ecommerce Business Needs a Blog (And 9 Ideas to Get You Started)

You want traffic to your site. Blogging generates traffic for your site. Everybody understands the first part, but surprisingly few businesses grasp the second part. It’s tempting to give in to the idea that the only way to generate sales is engaging in direct sales. Handling inventory, nurturing your email list, and calling to make potential customers will only go so far past a certain point. If you’re spending all your time trying to convert customers, then you’ll soon be neglecting reasons for customers to discover your business in the first place.......

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Difference between a Cloud Hosting plan and a Virtual Private Server (VPS)

So what exactly is the difference between a Cloud Hosting plan and a Virtual Private Server (VPS) ? It’s a bit tricky because the term “cloud” has been widely over-used, misused and abused by many… However, all serious web-hosting providers will consider the difference like this: VPS Hosting A VPS is a virtual machine running on a single dedicated server. That servers is shared between a number of VPS virtual machines. It means that a part of the CPU time, a part of the RAM and a part of the disk space are allocated to your VPS.......

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Website design briefs: Be very careful what you ask for

Be careful what you ask for, is always sound advice. And when you’re briefing an agency to create a new website or ecommerce store you need to be extremely careful. The consequences, good and bad, of that briefing will stay with you for some time. The results of dodgy assumptions or the wrong focus can be costly to fix once you’ve discovered your expensive new site is a flop. Briefs typically go wrong for a very simple reason: they start off focusing in the wrong place. The list of requirements is usually framed......

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WHY YOU MIGHT BE USING KEYWORD RANKINGS IN ALL THE WRONG WAYS Keyword rankings are not the be-all and end-all of performance indicators. In fact, rankings can paint a skewed picture of what’s really going on in your online marketing campaign. The theory is simple – you choose a phrase that represents your product or service, and then work to start ranking for those phrases.     What went wrong? Your plan failed because you started with the wrong goal. Rankings are just an indicator, not an end in and of themselves. When......

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