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HOW TO CHOOSE THE BEST FEATURES FOR YOUR MOBILE APP

The development of a successful product begins with a solid foundation of planning. This foundation commonly takes the form of a Product Requirements Document (PRD) or User Stories – sometimes a combination – which are created during the product definition phase. On a high level, the purpose of product definition is to outline the product’s purpose, features, and functionalities. It will guide all facets of production, including but not limited to design, development, and quality assurance, so it needs to achieve particular goals: Map out features and requirements necessary to make the product successful Provide a foundation......

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The Designer’s 4 Step Guide to Securing WordPress

WordPress has become the world’s most popular CMS. Because it is so popular, this is even more of a reason to enhance WordPress security if you are using it for your website. Most people understand how to make their page itself secure, but if you are not focusing on the the security of your WordPress site by limiting access to important files and folders, then you are still at risk. To do this you will not be making any changes to WordPress itself, but rather altering how WordPress runs on a server and......

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How to Move Your Design Workflow to the Cloud

In an era where using the cloud has become something of the norm, it’s worthwhile to look at how this technology and way of working can be implemented into your design workflow to help improve the way in which you and your team work. As a designer, there are a number of aspects which have to considered separately in order to move your entire workflow to the cloud. From versioning to icons, and fonts to collaboration, moving your design workflow to the cloud can make substantial improvements to the way you work.......

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Why Every Ecommerce Business Needs a Blog (And 9 Ideas to Get You Started)

You want traffic to your site. Blogging generates traffic for your site. Everybody understands the first part, but surprisingly few businesses grasp the second part. It’s tempting to give in to the idea that the only way to generate sales is engaging in direct sales. Handling inventory, nurturing your email list, and calling to make potential customers will only go so far past a certain point. If you’re spending all your time trying to convert customers, then you’ll soon be neglecting reasons for customers to discover your business in the first place.......

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Difference between a Cloud Hosting plan and a Virtual Private Server (VPS)

So what exactly is the difference between a Cloud Hosting plan and a Virtual Private Server (VPS) ? It’s a bit tricky because the term “cloud” has been widely over-used, misused and abused by many… However, all serious web-hosting providers will consider the difference like this: VPS Hosting A VPS is a virtual machine running on a single dedicated server. That servers is shared between a number of VPS virtual machines. It means that a part of the CPU time, a part of the RAM and a part of the disk space are allocated to your VPS.......

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Website design briefs: Be very careful what you ask for

Be careful what you ask for, is always sound advice. And when you’re briefing an agency to create a new website or ecommerce store you need to be extremely careful. The consequences, good and bad, of that briefing will stay with you for some time. The results of dodgy assumptions or the wrong focus can be costly to fix once you’ve discovered your expensive new site is a flop. Briefs typically go wrong for a very simple reason: they start off focusing in the wrong place. The list of requirements is usually framed......

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WHY YOU MIGHT BE USING KEYWORD RANKINGS IN ALL THE WRONG WAYS

WHY YOU MIGHT BE USING KEYWORD RANKINGS IN ALL THE WRONG WAYS Keyword rankings are not the be-all and end-all of performance indicators. In fact, rankings can paint a skewed picture of what’s really going on in your online marketing campaign. The theory is simple – you choose a phrase that represents your product or service, and then work to start ranking for those phrases.     What went wrong? Your plan failed because you started with the wrong goal. Rankings are just an indicator, not an end in and of themselves. When......

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How to Plan Better Content

How to Plan Better Content ·     CONTENT FIRST Avoid delayed and disorganized content by taking a “content first” approach. How? Get to know your client, their business and their objectives. The more time you spend doing this, the easier it will be to work out what content they need. Before you begin design, development or wire framing, help your client understand the true value of their content. Follow these steps: Content audit: lay everything out on the table. Audience research: get your head into the mindset of the crowd. Information architecture: develop......

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Do You Have a Mobile Friendly Website?

Do You Have a Mobile Friendly Website? How much time have you spent online today? Of that time, how much of it was via a mobile device like a smartphone or tablet? If you’re like many of us, it’s a lot. While mobile usage has skyrocketed in the last few years, many small businesses have been slow to build a mobile friendly website. I’m hoping that is about to change. Interesting Mobile Trends One-third of cell owners (33%) say that their phone is a smartphone (Source: Pew Research Center) In a 2013 retailer......

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Your Business and Internet Marketing

In the digital age, Internet marketing is more important than ever before. Many small businesses believe that they don’t need to market on the Internet because the majority of their customers are drawn by location. However, every business must use Internet marketing for one simple reason: because everyone else does. Particularly for a younger audience, not being on the Internet is tantamount to not existing. Even consumers searching for a local product or service will still check the web for a reputable local business first. The benefits of Internet marketing are vast,......

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