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A Three-Step Approach to Strategic Content Development

Social media and the blogosphere are fascinating because of the conversational nature of it all. Ideas are generated, evaluated, criticized, praised, and recycled. Often, we’re happy participants in the conversation. Whether adding to the current Techmeme pile-on, or chiming in on an ongoing cross-blog discussion within our industry or niche, conversations make blogging tick in a way that static media does not. But this series is about innovative content, and that means we want to start conversations. After all, the conversation starter gets the links, references, and bulk of the attention. The key is to see where things are......

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Why E-Commerce Needs A New Vision Of The Cloud

Small e-commerce stores were one of the original cloud success stories. For boutique online retail stores, Software-as-a-Service was a perfect fit. Retailers could deploy a store for their business without the headaches typically associated with building or managing a complex e-commerce application. But despite its success with micro-retailers, the cloud story has been less happy for larger e-commerce stores. Mid-sized and large e-commerce retailers demand a level of control over their stores that traditional SaaS e-commerce providers are unable to accommodate. When retailers are entirely reliant on the smooth functioning of their......

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PPC for Beginners: Basic Guide for Pay-Per-Click Advertising

Pay-Per-Click (PPC) Advertising is an internet marketing strategy you simply can’t ignore in today’s competitive market. Ever notice those sponsored links that show up on Google or while you scroll through your social feeds? These are PPC ads and their goal is for advertisers to casually place their contents in front of their target market online. PPC ads are meant to be an unobtrusive advertising tactic where ads appear while a person goes about their regular internet browsing. So how can you create PPC ads for your website? There’s an underlying science......

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6 key steps to take before building a small business website

Before you get started on your next small business website, make sure you know how to make it a success with these tips. Whether you’re a small business owner looking to DIY your website, or a freelancer specializing in small business sites, taking these 6 steps can spell the difference between a business-revolutionizing success and an utter and complete mess. 1. Define your website’s goals The most important thing in communication is hearing what isn’t being said. Before you start placing the first pixel, both you and your client need to know......

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our company has decided to take the social media plunge and you’re tasked with creating a social media campaign. The only thing is that you’ve never formulated a social media strategy for your company before. Sure, your business has a Facebook and Twitter account that it occasionally posts on with an interesting industry article or to get the word out about a promotion, but that’s about the extent of it. You hear how your company needs to be present on social media, but you aren’t seeing the results that are everyone keeps claiming are......

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The development of a successful product begins with a solid foundation of planning. This foundation commonly takes the form of a Product Requirements Document (PRD) or User Stories – sometimes a combination – which are created during the product definition phase. On a high level, the purpose of product definition is to outline the product’s purpose, features, and functionalities. It will guide all facets of production, including but not limited to design, development, and quality assurance, so it needs to achieve particular goals: Map out features and requirements necessary to make the product successful Provide a foundation......

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The Designer’s 4 Step Guide to Securing WordPress

WordPress has become the world’s most popular CMS. Because it is so popular, this is even more of a reason to enhance WordPress security if you are using it for your website. Most people understand how to make their page itself secure, but if you are not focusing on the the security of your WordPress site by limiting access to important files and folders, then you are still at risk. To do this you will not be making any changes to WordPress itself, but rather altering how WordPress runs on a server and......

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How to Move Your Design Workflow to the Cloud

In an era where using the cloud has become something of the norm, it’s worthwhile to look at how this technology and way of working can be implemented into your design workflow to help improve the way in which you and your team work. As a designer, there are a number of aspects which have to considered separately in order to move your entire workflow to the cloud. From versioning to icons, and fonts to collaboration, moving your design workflow to the cloud can make substantial improvements to the way you work.......

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Why Every Ecommerce Business Needs a Blog (And 9 Ideas to Get You Started)

You want traffic to your site. Blogging generates traffic for your site. Everybody understands the first part, but surprisingly few businesses grasp the second part. It’s tempting to give in to the idea that the only way to generate sales is engaging in direct sales. Handling inventory, nurturing your email list, and calling to make potential customers will only go so far past a certain point. If you’re spending all your time trying to convert customers, then you’ll soon be neglecting reasons for customers to discover your business in the first place.......

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