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BLASTER BLOG


When we talk about website design, we tend to focus on design elements and branding best practices. While these components are crucial to the look and feel of a B2B website, it’s also important to take a high-level, strategic approach to a new web design. As such, in this blog, we’ll be focusing on general website design concepts that are relevant to all successful web designs. Read More….....

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People build websites every single day, but only few of them think about the needs of the target visitors. If you overlook the importance of discovering your target user’s unique needs, you will not be able to write content that addresses those needs. You cannot provide them with the information they seek, with the answers that would make them convert from visitors to happy customers. Read More…....

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Are you considering switching your Instagram to the all new Instagram business profile? So many people have come to me with questions about whether or not to switch & how to get started with Instagram business profiles that I decided it was time to create a blog post to help people make an informed decision and get started right. Read More….....

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According to Content Marketing Institute, 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. In other words, nearly half admit that they don’t know how to make content that interests their audience. I’m sure a similar statistic could be found with consumer marketers. Ask yourself: Does your brand content fall into this category? Are readers turning away from your brand because they don’t find the content you produce to be as engaging or authentic as it should be? Let’s......

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You know the words on your website are important. You try over and over again to create compelling and engaging blog posts, landing pages and web pages. But the words just aren’t coming. No matter how you rephrase it, your copy sounds stale and unappealing. Writing stellar, authentic content that actually feels like you and is also compelling to readers is like trying to say no to extra guacamole. It’s almost impossible (c’mon who can so no to extra guac?). Read More…....

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The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode I interview Carlos Gil, the head of social media marketing at BMC Software and co-host of the Social 545 podcast. He’s also an avid Snapchat user. Carlos will explore Snapchat, and specifically, how marketers can benefit from it. You’ll discover why Snapchat isn’t just for Millennials. Read More….....

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Snapchat now has more users than Twitter, with 150m people logging on every day and more than 60% of those being aged 13-24. Being able to reach a younger demographic has obvious appeal to brands, although being ‘down with the kids’ is something many brands struggle with. Some brands have really cracked it, however. There are a few Snapchat marketing campaigns that push the boundaries. Read More……...

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Why should you create a marketing campaign with Snapchat? Snapchat’s chief strategy officer (CSO) Imran Khan will tell you. During a keynote presentation at Dmexco covered by Adweek, Khan pointed out that approximately 73 percent of Snapchat’s 150 million daily users are located in the U.S., Canada, or Europe. Meanwhile, more than two-thirds of users create daily content, with the average person spending 25 to 30 minutes in the app. That’s a big opportunity for marketers. Read More….....

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