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BLASTER BLOG


You know the words on your website are important. You try over and over again to create compelling and engaging blog posts, landing pages and web pages. But the words just aren’t coming. No matter how you rephrase it, your copy sounds stale and unappealing. Writing stellar, authentic content that actually feels like you and is also compelling to readers is like trying to say no to extra guacamole. It’s almost impossible (c’mon who can so no to extra guac?). Read More…....

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The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this episode I interview Carlos Gil, the head of social media marketing at BMC Software and co-host of the Social 545 podcast. He’s also an avid Snapchat user. Carlos will explore Snapchat, and specifically, how marketers can benefit from it. You’ll discover why Snapchat isn’t just for Millennials. Read More….....

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Snapchat now has more users than Twitter, with 150m people logging on every day and more than 60% of those being aged 13-24. Being able to reach a younger demographic has obvious appeal to brands, although being ‘down with the kids’ is something many brands struggle with. Some brands have really cracked it, however. There are a few Snapchat marketing campaigns that push the boundaries. Read More……...

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Why should you create a marketing campaign with Snapchat? Snapchat’s chief strategy officer (CSO) Imran Khan will tell you. During a keynote presentation at Dmexco covered by Adweek, Khan pointed out that approximately 73 percent of Snapchat’s 150 million daily users are located in the U.S., Canada, or Europe. Meanwhile, more than two-thirds of users create daily content, with the average person spending 25 to 30 minutes in the app. That’s a big opportunity for marketers. Read More….....

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Over the past few months, marketers have heard a lot about Snapchat and its takeover of social media audiences. If you haven’t, check out my post 7 reasons why it’s time for marketers to stop ignoring Snapchat. Maybe you’re convinced that Snapchat can help you gain and secure the attention of millennials and mobile users — but you’re not sure how to get started with Snapchat for marketing. The expert is here to help. Read more……...

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Today, there are 2.307 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.125 billion! As social media marketing professionals, we’re lucky to reach even .000001% of that population with any one of our posts. This can feel a bit underwhelming for businesses and marketers looking to demonstrate the true value and ROI of social media. Read More…....

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The most comprehensive list of Twitter Marketing Tips on earth. You’ll learn how to get more Twitter followers, get sales leads, and just increase your website’s traffic Why you should keep your Tweets between 71-100 characters How to be more memorable by using these classic icebreakers proven to build a stronger following. Read More….....

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Social media in your online marketing has the potential to breathe fresh life into your online advertising efforts. It is important to ensure that you do not fall into the trap of relying on the same type of social media content, or you could end up defeating your original purpose. While it is challenging to continually create new content for your social media posts, try focusing on rotating various types of social media content so that you are able to post a variety of content that is both timely and interesting. Polls......

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Every so often, popular social media sites like Facebook, Twitter, and Google Plus change the format, layout, and style of their networks. Just when you feel comfortable with the most recent updates, along comes a whole new round. One area that continues to evolve is social media images. From cover photos to the exact right dimensions for posts, keeping up can feel impossible. Read More…....

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