3 most possible trends for Google SEO in the year 2018
There are and will be 3 most possible trends for Google SEO in the year 2018 and they are:
(1) Mobile-first indexing: Google announced it will be switching to mobile-first index in 2018. The best practice is to make a responsive website, and there’s no excuse to avoid doing that in the coming year.
(2) Semantic search: This is about returning meaningful results based on user intent, location, search history, and other parameters. To win in the world of semantic search, you need two things: to understand the user intent and have quality and crawlable content to match this intent. Here comes the concept of fresh content everytime so that Google can serve the best match to the audience and remember, delisting is not an overnight process, it takes time to flush the existing results and to replace with the new and higher relevancy.
(3) Position zero: This is a complex topic, first, you need to identify a simple question and provide a straightforward and valuable answer. Second, you need to make it easy for Google and users to find, which is to be achieved by adding the structured data markup.
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